6 Things to Know in the Graphic Design Process Drives Results

For any brand or business, graphics design plays a crucial role in designing of products and services. Using this it ensures to deliver what exactly the customer is looking for. There are many brands who have nailed their products and services that easily attract customers. How this can be done at ease. Behind every successful business is the incredible design that takes place. For every business, there is a successful designer who gives unique top to bottom graphics design that helps to achieve the results.

Understanding Graphics Design Process

Graphics design is a key and a communication tool for marketers to attract the target audience for their brand. There are three aspects for having a unique and successful design. Firstly, it should be eye-catching, promoting the brand and delivering a message to the audience. One of the main aims should be achieving the client’s goal. Graphics designing is a creative process that is equally divided as ‘creative’ and ‘process’. A graphics designer follows a step-by-step process that involves thinking, problem-solving, and communicating with clients.

6-Steps Graphics Design Process

Whether you design graphics for in-house marketing or clients establishing a process is important. No matter about your designing skills, for quality outcomes it is important to follow a graphics design process. Here let us understand creating a finished product and also the concept of a visual communication tool.

1 – Develop a Creative Out of Box

As a designer, one of the foremost steps is designing a creative brief. It is a brief or a rough idea for the client about what actually you will be designing. This will help to know the needs of clients and also if any other specifications are required. Being a graphics designer your work should reflect that meets your goals. There are some of the factors mentioned below that you can ask your client so as to address your design in brief.

  • All about the Company – Its mission, vision, and offerings
  • Brand guidelines to be followed, and its target audience
  • Type of Asset – Logo designing, UX design, or Ebook
  • Initial Design & Product Designing Specifications
  • Budget, Project Timeline and the Type of File Format to be delivered

Before delivering, review the design so that it includes all the important details the client needs. In the designing process, make sure to have the final copy with you as it will help you to make changes significantly.

2 – Analyzing the Design Environs

It’s now time to explore yourself more to achieve the creative mission of designing. Following are the things you can do during the analysis process.

  • What are the products or services you are going to represent?
  • What are your competitors doing in terms of designing?
  • Understanding your market position and differentiating among competitors.
  • Applying designing trends and color theory

For a graphics designer research is one of the important aspects that one should consider. This will inspire your original ideas, help to modify new trendy concepts, and deliver the right solution with correct designing decisions.

3 – Redefining Graphic Designing Concept

After all the analysis is done, it’s now time to build the designing part that you are looking for. It all depends on the concept of what it is. And accordingly, you can use the graphic elements and mockups. When it is about logo design or website design more keen iterations and fine-tuning is required. Pitch out these ideas that are a good rule of thumb in graphics design.

  • Providing accurate result to client
  • Represent your thoughts knowing about all the information you know
  • Strike with an incredible and unique idea

Approaching your client and getting feedback from them will help you reach your goals. Also, you can catch if you would have missed out on something that will save your time and energy in redesigning again.

4 – Design Creation

Once agreed with the terms and the information you require it’s now time for execution. Proceed with the designing part delivering uniqueness in the project. In this stage, the graphics designer needs a smooth flow in using the typography, color including positive and negative space. These are the technical skills that must be required to provide the result in an efficient way. Before delivering the final result of your design, review it in terms of client’s eye. Does it actually show the message what the client is looking for? Is it meeting its requirements and goals?

5 – Implementing Feedback

Feedback is a part that are smaller steps leading to perfection. Make the changes as requested. Get it reviewed with your client so you can move to the next step. Get confirmation from the client about the design, as it is done as requested. Represent the new version for the design to the client.

6 – Delivering the Designing Assets

Once after the final approval, it’s time to deliver the assets to the client. Submit them with all the packages so that they can be implemented on any digital platform or printed they require. Make sure that the deliverables are shared in the proper size and correct file type. Ask for further support if required, this will help your client to gain a better experience from your side.

Conclusion –

For any business, graphic designing plays a critical role in marketing. Hence, the above process is to be followed to have a successful designing deliverables to clients. Be clear with the specifications and goals outlined. This will help them to reach their target audience and explore their brand. Get feedback so you can take actionable design edits and give the best results.