Web Design Statistics

Here are general website statistics you should know:

1. The number of online websites grew to 1.88 billion from 1991 to 2021

   Don't get lost in the crowd – make sure your business stands out with a top-notch website that's easy to find.

2. Currently, there are about 1.09 billion websites in the world

   The perfect time to create a website was 20 years ago, and the second best time is today. Invest in a website now before the competition gets even crazier.

3. Google averages 175 billion visits per month

   Everyone and their grandma knows that Google is the most popular website worldwide. So, if you want customers to find your business, make sure you're playing by Google's rules and using all the tools it offers to boost your visibility.

4. People create 175 new websites every minute

   With new websites constantly popping up, staying updated and innovative is key to maintaining a competitive edge.

5. 75% of people judge a website's credibility based on its design

   Nobody wants to buy from a shady-looking site. Make your site look more professional, and thank yourself later.

6. Users form an opinion about a website in a mere 0.05 seconds

   An out-of-the box design and quick loading time are crucial to creating an unforgettable first impression.

7. 47% of users expect a website to load in under 2 seconds

   Moreover, 40% will abandon a site if it takes longer than 3 seconds. Boost your website's performance to ensure a seamless user experience, and visitors will keep coming back for more.

8. 28% of small businesses don’t have a website

   Don't be one of them! Not having a website means missing out on reaching a larger audience and potential sales opportunities.

9. 94% of first impressions relate to your website's design

   But a great web design isn’t just about a cool animation or a nice colour combination. An intuitive interface and a smooth navigation system also play a huge role in making your visitors stay.

10. 68% of B2B brands utilise strategic landing pages for lead generation

    Amidst the growing popularity of social media platforms, creating targeted landing pages still proves to be effective in capturing the audience’s attention and driving conversions.

11. 51% of B2B companies top marketing spend is website development

    Most businesses recognise the critical role a website plays in their overall marketing strategy. If you haven't already, consider allocating a significant portion of your marketing budget to website development

12. 44% of B2B buyers leave websites without contact information

    Without a clear way to get in touch, potential customers may move on to competitors who offer a more seamless experience.

    Make sure your contact information is prominently displayed on every page of your website. Include a phone number, email address, and physical address if applicable.

13. Websites prioritising UX have a 400% higher conversion rate compared to those neglecting it

    Websites that nail UX – making things easy to find, fast to load, and enjoyable to browse will have a soaring conversion rate. That means more people buying your stuff, not just window shopping.

14. Products and services are shown on the website by only 24% of small businesses

    No matter how great your service or product is, nobody will buy it when they don’t even know it exists. Don’t make the same mistake as the majority of SMBs – show what you have to offer on your site and watch your sales skyrocket.

15. Low traffic is the biggest website challenge for 21% of small businesses owners

    As we’ve mentioned before, there are billions of websites out there. So, the competition for customers’ attention is naturally stiff. If you want to have any chance of ranking high on Google and driving organic traffic, your best bet is to hire a proven SEO agency.

16. 60% of ecommerce consumers consider usability a crucial factor for an online store

    If you want to boost sales, you should focus on creating a smooth shopping experience. This includes having clear instructions, easy navigation, and responsive design

17. 27% of US online shoppers have abandoned an order in the past quarter because the checkout process was too long or complicated

    Removing mandatory account creation and minimising the number of steps required to make a purchase can lead to a substantial rise in completed checkouts.

18. 80% of shoppers consider product images and descriptions to be crucial factors when choosing a brand or e-commerce site to buy from

    This highlights the need for high-quality visuals and killer product descriptions to attract and retain customers, thereby increasing sales and enhancing brand reputation.

    Don’t be afraid to spend money on professional photographers and copywriters, as your investment will pay dividends in the long run.

19. 62% of companies have reported that having a mobile-responsive website boosts sales

    A mobile-responsive design adapts to different screen sizes, providing a better user experience for visitors using smartphones and tablets.

20. 70% of mobile searches lead to action within an hour

    People don’t use their phone for just browsing; they're actively looking for solutions or information and want to find them fast.

21. 67% of mobile users will likely purchase something from mobile-friendly websites

    A mobile-friendly website is easy to navigate, with buttons and links that are appropriately sized for touchscreens. Users can easily find the products or information they're looking for, making the purchasing process seamless.

    On a non-mobile-friendly site, users might encounter issues like slow loading times, difficulty reading text, or broken links. These issues create friction and frustration, driving potential customers away before they make a purchase.

22. Bad mobile experience makes 52% of people hesitate to interact with business

    A poorly designed mobile site or app can give the impression that a business is unprofessional or out of touch with current trends. This lack of trust can make customers hesitant to share their personal information or make a purchase.